Updated 6th August 2025
6 ways to build healthy habits that stick
If you’re trying to improve your health, it’s tempting to try and make big, sweeping changes to your daily routine.
This might work for some people, but many fail because making huge changes is challenging and overwhelming.
This can lead to feelings of inadequacy and defeatism; we might simply give up.
If this is you, try starting smaller with a simple, healthy habit, then build on it. Even very small changes can have a significant impact on your health if you stick to them. Here, we provide six simple strategies to help you toward success.
1. Habit stacking
Many of us have daily habits that are so ingrained we don’t even think about them. We can use this to our advantage when trying to build a new one.
Tying a new habit to an existing one is called habit stacking, and it makes it easier to stay on track with your new habit.
For instance, many of us start the day with a cup of tea or coffee. So, if you are trying to fit in more exercise, do some push-ups, sit-ups, or stretches while you’re waiting for the kettle to boil or the coffee machine to work its magic.
After a while, the sound of a bubbling kettle or sputtering coffee machine will remind you to get down and push out 10.
Similarly, most of us (all of us, hopefully) brush our teeth. If your new habit is drinking more water, start having a glass after you’ve cleaned your teeth every morning.
Dr. Federica Amati, ZOE's Head Nutritionist, shared with us how she stacks habits:
"I incorporate exercise into the school drop off — we walk through the forest to the girls' school, and then I go straight into a workout (either weights or cardio) before logging on for work."
Federica also told us that Prof. Tim Spector, ZOE's scientific co-founder, challenges his brain each morning by brushing his teeth with his left hand while standing on one leg... but that might not be 100% true.
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2. Use your environment to your advantage
If you’re trying to get a new habit under your belt, you need to use all of the tools at your disposal. Most of us have at least some control over our environment when we’re at home.
So, if you’re trying to eat more healthily, make sure you have healthy snack options where you’ll see them.
For instance, keep fruit bowls and Daily30+ on kitchen surfaces, and prepackaged highly processed snacks hidden high up in a cupboard.
Another example: If you're trying to drink more water, keep multiple water bottles around the house or opt for a large bottle that you only need to fill once or twice, and carry it with you around the house.
Along similar lines…
3. Try to reduce mental friction
When we’re trying to build a new habit, any perceived friction lowers the chance that you’ll actually do it.
Wherever possible, make achieving your goals as simple as possible. For example, if you want to work out more often, keep your gym clothes next to your bed.
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On the other side of the friction coin, if you’re trying to give something up, you want to add a little friction:
If you’re keen to reduce your time on social media, remove the apps from your phone. You’ll still be able to access them, but it will take longer, and the mental friction will give your motivation a chance to kick in.
4. Reward yourself!
Adopting new healthy habits can be hard. If you do well, you deserve a treat. By rewarding yourself when you achieve something, it helps associate the new habit with a warm psychological glow.
Over time, your brain will begin to associate the new habit with that fuzzy feeling, making it much easier to stick with.
How you decide to reward yourself depends on what you like, of course.
It might be visiting a friend, having a (healthy) snack that you love, a short walk, popping on your favorite tune and having a dance, or a relaxing bath — whatever works.
Try to have your reward as soon as possible after your success to help your brain form a link between your new habit and the positive feelings.
But make sure your reward doesn’t contradict the healthy habit you’re trying to adopt.
5. Keep track of your wins
Find a way to track your wins and reward yourself for significant milestones.
You could track successes with tickboxes on a whiteboard, use an app or spreadsheet, or add marbles to a jar. Having something visual to show you how far you have come will help you stick with it: You won’t want to break your streak.
However you measure milestones, try to make them as visible as possible to help you keep up with the habit and maintain motivation.
Come up with milestones, like “10 press-ups every day for 2 weeks” or “No more than 30 minutes of social media per day for a month.” And think of a way to reward yourself at the end — have something to aim for.
Example: One customer uses a Daily30+ calendar to track how frequently she uses it.
6. Share your journey
We are social animals, and involving friends, family, and the community at large can provide vital motivation.
Tell people who are close to you what you are doing, or maybe join a group relevant to your new habit, like a walking group, gym, online community, or swimming club.
Having people on board helps keep you accountable. If you can find someone who wants to make the same or similar changes as you, that’s even better. You can motivate each other and share wins.
Summary
Whatever new habit you want to adopt, we hope this simple guide helps move you in the right direction. Here's a quick reminder of today’s tips:
try to stack new habits on old
change your environment to support you
reduce mental friction
reward yourself
keep track of your wins
share your journey
Your best bet is to make one small change at a time, but you can use all six of these techniques at once — the more you use, the more likely you are to succeed.
Good luck!