Make smarter food choices for your body.

Created with world-leading science

King’s College London
Stanford Medicine
Mass General Hospital

Scientifically proven to work

Nature cover - method study

Our METHOD clinical trial confirms that ZOE's personalised approach to nutrition is better for your health than generalised dietary advice.  Learn more

Where everything begins to change



Eat less

Enjoy more




Discover how your body responds to different foods


Reframe your mindset on nutrition & forget food myths


Hit your health goals (and beyond)

Join 125,000+ members already transforming their health

Rated Excellent on Trustpilot

Eat for your body and health

  • Improved gut health
  • More energy
  • Sleep better
  • Improve overall health
  • Feel less bloated
  • Reach healthy weight
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How ZOE works


Understand how your body works

Easy at-home tests show you how your body handles fat and sugar, as well as showing you your overall microbiome health.


Learn what foods are important for you

Using your results, we score the make-up of your meals from 0-100, so you can make choices guided by personalised science.


Retest and see your health progress

As you find out more about your body and feel the positive changes, keep testing and learning with our experts.


Continue discovering more every day

Eat the right food for your body and improve your gut health. Feel healthier, live better.

Created by the team bringing groundbreaking science to the world

Our scientists have written 100+ peer-reviewed papers

ZOE has a world leading science team that publish papers in the top medical journals.

Our clinical trial proves ZOE works

We’ve shown that following ZOE significantly improves key health markers. Read more.

Blood fat decrease
Waist circumference lost
ZOE vs. General nutrition advice


  • Forbes
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  • New Scientist
  • The Economist
  • The Times
  • The Telegraph

We set out to change lives, and it's working!

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Ask us anything

How do I qualify for a blood sugar sensor?

To get a free blood sugar sensor with your test kit you must consent to our study and have a compatible device capable of scanning your sensor. Details of device compatibility are listed in the technology FAQ.

After purchasing a ZOE plan, you will be directed to a page where you are prompted to complete your order and consent to our study.

To be eligible for the study you must meet the following criteria:

  • You are at least 18 years of age

  • You live in England, Scotland, Wales, or Northern Ireland.

  • You have a body mass index (BMI) of at least 16.5 kg/m2.

  • You are not pregnant.

  • You have not had a heart attack (myocardial infarction), stroke/transient ischemic attack, or major surgery in the last two months.

  • You can safely eat our test meals.

  • If you are being treated for chronic medical conditions (including type 1 diabetes or type 2 diabetes), you have checked with your treating physician that this product is safe for you (note that to participate in the PREDICT 3 study you must not have been diagnosed with eating disorders, type 1 diabetes, or type 2 diabetes).

Prospective participants must also be able to fast for a required period of 4 hours.

How does ZOE analyse my gut microbiome?

Within the panel of next-generation sequencing approaches for studying the human microbiome, we chose shotgun metagenomics as it is the most comprehensive approach at sampling the whole DNA content of a microbiome. This technique can detect very low abundance members of the microbial community (i.e. those found in very small numbers) that may be missed using other methods and provides information about the metabolic processes and functions present within a microbial community.

You can learn more about how we analyse your gut microbiome here.

More questions? Find answers on our FAQs page.

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