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*if eligible for our clinical trial
Check eligibility
Your body is unique, and we know that one-size-fits-all nutrition advice doesn’t work. Our results, published in Nature Medicine, show that everyone’s responses to food are different — even identical twins, who share 100% of their genes. ZOE helps you unlock your personal insights so you can make nutritional changes that work for you.
We’ll send you standardized test meals in the form of cookies, which we bake with a carefully controlled number of calories, fats, and proteins.
With your glucose monitor, you’ll see your unique response to these meals in real-time. We use this data to compare your response with thousands of others like you.
You have a unique response to the fats and sugars in the foods you eat. Through testing, you may find that some of your favorite healthy snacks and meals are having a negative effect on your body.
For example, we’ve found that bananas cause large blood sugar spikes for 25% of adults, which is linked to energy slumps and hunger pangs.
Next, we’ll combine all of your ZOE testing responses and send you a detailed report.
Using your report data, we’ll help you put your unique insights into action with a personalized nutrition program built around your responses to food.
You’ll also get access to our app with your ZOE scores for thousands of foods you can enjoy freely, based on your results.
Together, we’ll learn how to time meals and combine foods to make them work for your body.
Test your gut, blood fat and blood sugar responses with our at-home test kit
About 6 weeks later you'll receive your personalized insights report
Put your insights into action with a week-by-week plan tailored to your biology
Get 4 months access to our app to help you sustain change and thrive
ZOE is affiliated with leading medical institutions and is created by some of the worlds most renowned scientists, dieticians, nutritionists and researchers.
The ZOE programme is now available for early access in the UK to people who joined our waitlist before 2022 and expect to be on general release next year. Sign up here to be updated on our progress and notified when you can join the ZOE programme.
We're widely available in the US too. If you're from another country, we'd love you to register your interest and join our waitlist so we can gauge demand as we expand.
Membership plans from £24.99 per month plus £299.99 for the test kit (or you can pay for the test kit in six interest-free instalments of £49.99).
The membership is essential to translate your test insights into personalised advice for healthy eating. You only start paying for the membership once we’re done analysing your test results, and you can see your personalised ZOE Scores in the app.
Our membership plans:
To get a blood sugar sensor you must consent to our clinical study. There are no additional costs to you for having to do so. After purchasing a ZOE plan, you will be directed to a page where you are prompted to complete your order and consent to our study. To be eligible, you must meet the following criteria:
Yes - there are some criteria that mean you can’t join the study and therefore will be unable to access the blood sugar sensor (also known as a continuous glucose monitor or CGM):
Yes. The ZOE app is currently available on both iOS (iPhone or iPad with iOS version 13.2 or later) and Android devices (Samsung, LG, Motorola etc. with Android 8.0 or later).
You'll also need to download and use the Abbott FreeStyle LibreLink app if you've opted-in to our study and will be using the blood sugar sensor.
UK
In order to be able to opt-in to the study, your phone must be compatible with the Abbott FreeStyle LibreLink app.
Device requirements:
iiPhone iOS 13.2 or later and an iPhone 7 or newer. / iPhone SE (2nd gen). We can't support iPads
Android 8.0 or later. The oldest Android devices supported are: Galaxy Note 8, S7 Edge, S8, S8+, S9, S10; Google Pixel, Pixel 2, Pixel 2 XL, Pixel 3, Pixel 3 XL, Pixel 4, Pixel 4 XL; LG Nexus 5X. You'll also need to check you can install apps from the Google Play Store (some recent Huawei phones cannot)
No, ZOE tests cannot be bought without a membership. The scientific insights from our tests are powerful, but it's the ZOE programme's membership that turns them into long-lasting habits.
The app gives you access to your personalised ZOE Scores for any food or meal, access to our team of expert nutrition coaches and daily bite-sized lessons designed to help you reach your goals.
Taking the tests alone makes achieving long-term health goals harder for our members, so we do not recommend it.
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