The world’s most advanced nutrition tech, on your arm

Understand in real-time how your blood sugar  responds to food, exercise, stress, and sleep with ZOE’s continuous glucose monitor.*

*if eligible for our clinical trial

Check eligibility

What to expect

Your body is unique, and we know that one-size-fits-all nutrition advice doesn’t work. Our results, published in Nature Medicine, show that everyone’s responses to food are different — even identical twins, who share 100% of their genes. ZOE helps you unlock your personal insights so you can make nutritional changes that work for you.

Put your blood sugar to the test with specially formulated cookies

We’ll send you standardized test meals in the form of cookies, which we bake with a carefully controlled number of calories, fats, and proteins.

With your glucose monitor, you’ll see your unique response to these meals in real-time. We use this data to compare your response with thousands of others like you.

Challenge your food beliefs and make positive changes

You have a unique response to the fats and sugars in the foods you eat. Through testing, you may find that some of your favorite healthy snacks and meals are having a negative effect on your body.

For example, we’ve found that bananas cause large blood sugar spikes for 25% of adults, which is linked to energy slumps and hunger pangs.

Put insight into action to reach your long-term health goals

Next, we’ll combine all of your ZOE testing responses and send you a detailed report.

Using your report data, we’ll help you put your unique insights into action with a personalized nutrition program built around your responses to food.

Get real-time feedback on meals with the ZOE app

You’ll also get access to our app with your ZOE scores for thousands of foods you can enjoy freely, based on your results.

Together, we’ll learn how to time meals and combine foods to make them work for your body.

How ZOE works

From our home continuous glucose monitor kit, to personalized food recommendations – discover how your body responds to food with the ZOE program.

Check eligibility
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Complete your tests

Test your gut, blood fat and blood sugar responses with our at-home test kit


Get your insights

About 6 weeks later you'll receive your personalized insights report


Retrain your biology

Put your insights into action with a week-by-week plan tailored to your biology


Eat for life

Get 4 months access to our app to help you sustain change and thrive

The science

ZOE is affiliated with leading medical institutions and is created by some of the worlds most renowned scientists, dieticians, nutritionists and researchers.

Frequently asked questions

Where is ZOE available to purchase?

The ZOE programme is now available for early access in the UK to people who joined our waitlist before 2022 and expect to be on general release next year. Sign up here to be updated on our progress and notified when you can join the ZOE programme.

We're widely available in the US too. If you're from another country, we'd love you to register your interest and join our waitlist so we can gauge demand as we expand.

How much will the ZOE programme cost?

Membership plans from £24.99 per month plus £299.99 for the test kit (or you can pay for the test kit in six interest-free instalments of £49.99).

The membership is essential to translate your test insights into personalised advice for healthy eating. You only start paying for the membership once we’re done analysing your test results, and you can see your personalised ZOE Scores in the app.

Our membership plans:

  • £24.99 per month for a 12-month membership plus £299.99 for testing. Membership paid in one payment of £299.88, billed when you can see your ZOE Scores in the app.
  • £39.99 per month for a 4-month membership plus £299.99 for testing. Membership paid in one payment of £159.96, billed when you can see your ZOE Scores in the app.
  • £59.99 per month for a rolling monthly membership plus £299.99 for testing, cancel any time.

Why do I have to join a study to have the blood sugar sensor?

To get a blood sugar sensor you must consent to our clinical study. There are no additional costs to you for having to do so. After purchasing a ZOE plan, you will be directed to a page where you are prompted to complete your order and consent to our study. To be eligible, you must meet the following criteria:

  • You are at least 18 years of age
  • You live in England, Scotland, Wales or Northern Ireland
  • You have a body mass index (BMI) of at least 16.5kg/m2
  • You are not pregnant
  • You have not had a heart attack (myocardial infarction), stroke/transient ischemic attack or major surgery in the last two month
  • You can safely eat our test muffins (See 'Are your muffins suitable for vegans or vegetarians?' above for the ingredient list)
  • If you are being treated for chronic medical conditions (including type 1 diabetes or type 2 diabetes), you have checked with your doctor that this product is safe for you (note that to participate in the PREDICT 3 study you must not have been diagnosed with eating disorders, type 1 diabetes or type 2 diabetes)
Are there any health conditions that mean I can’t join the study and get a blood sugar sensor?

Yes - there are some criteria that mean you can’t join the study and therefore will be unable to access the blood sugar sensor (also known as a continuous glucose monitor or CGM):

  • Pregnancy
  • If you’ve had a heart attack myocardial infarction) or stroke/transient ischemic attack
  • If you’ve had major surgery in the last two months
  • If you cannot safely eat our test muffins (See 'Are your muffins suitable for vegans or vegetarians?' above for ingredient list)
  • If you’re being treated for chronic conditions including type 1 and type 2 diabetes
  • If you’re unable to fast for four hours
  • If you have a BMI of less than 16.5

Do I need  a smartphone to use ZOE?

Yes. The ZOE app is currently available on both iOS (iPhone or iPad with iOS version 13.2 or later) and Android devices (Samsung, LG, Motorola etc. with Android 8.0 or later).

You'll also need to download and use the Abbott FreeStyle LibreLink app if you've opted-in to our study and will be using the blood sugar sensor.


In order to be able to opt-in to the study, your phone must be compatible with the Abbott FreeStyle LibreLink app.

Device requirements:

iiPhone iOS 13.2 or later and an iPhone 7 or newer. / iPhone SE (2nd gen). We can't support iPads

Android 8.0 or later. The oldest Android devices supported are: Galaxy Note 8, S7 Edge, S8, S8+, S9, S10; Google Pixel, Pixel 2, Pixel 2 XL, Pixel 3, Pixel 3 XL, Pixel 4, Pixel 4 XL; LG Nexus 5X. You'll also need to check you can install apps from the Google Play Store (some recent Huawei phones cannot)

Can I buy the tests individually, without membership?

No, ZOE tests cannot be bought without a membership. The scientific insights from our tests are powerful, but it's the ZOE programme's membership that turns them into long-lasting habits.

The app gives you access to your personalised ZOE Scores for any food or meal, access to our team of expert nutrition coaches and daily bite-sized lessons designed to help you reach your goals.

Taking the tests alone makes achieving long-term health goals harder for our members, so we do not recommend it.

Learn more about gut health

*ZOE starts at just /week. Based on a complete ZOE test for (available in 6 installments of ) and 12-month ZOE membership for .

*You must be eligible for our clinical trial to get a continuous glucose monitor patch — take the quiz to find out more.
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