Join 120,000+ members already improving their health
See plans
Private testing and a nutritionist could cost up to £1,500 per year, more than double compared to ZOE.
Choose your membership
Starter
4-month plan
You want to boost your health with ZOE with a shorter plan.
3 science-backed tests
Blood fat, blood sugar & gut health
Unlimited app access
Unlimited in-app coaching
Gut health retest at 4m
Worth £199
Gut health retests at 7m & 10m
Worth £398
Testing
£299
Membership
£35/month
Total cost £439, equal to £3.65/day
Thrive
Best Value
12-month plan
You’re ready to make real lifestyle change and reach your best health.
3 science-backed tests
Blood fat, blood sugar & gut health
Unlimited app access
Unlimited in-app coaching
Gut health retest at 4m
Worth £199
Gut health retests at 7m & 10m
Worth £398
Testing
£299
Membership
£25/month
Total cost £599, equal to £1.65/day
Thrive Plus
12-month plan
You want proof of positive changes and to stay accountable.
3 science-backed tests
Blood fat, blood sugar & gut health
Unlimited app access
Unlimited in-app coaching
Gut health retest at 4m
Worth £199
Gut health retests at 7m & 10m
Worth £398
Testing
£599
Membership
£25/month
Total cost £899, equal to £2.45/day
Unlimited customer support
Free shipping to all UK addresses
14-day money back guarantee
ZOE is a membership that teaches you how to eat for your body
It starts with three unique, science-backed set of tests...
Gut health test
Analysing your gut microbiome and its overall health, to find out what fruits and plants you need to eat more of.
Blood sugar test
Understanding changes in your glucose levels after eating, to offer you a more balanced approach to food.
Blood fat test
Assessing how quickly your blood clears fat, to help you understand how to swap foods and ingredients.
...continues with an app that helps you eat better
Your ZOE Scores
We combine our science and technology with your results to calculate your ZOE Food Scores.
Your ZOE tools
Build meals, discover recipes, track progress, and learn how to combine, swap, and add foods to your plate.
Learn from experts
Learn from content created by world-leading scientists, and speak to our nutrition experts via chat.
...and allows you to track progress
Gut health retest
Retest your gut health to see how you’re progressing over time by eating the ZOE way.
Stay accountable
Those who have a retest are more likely to adhere to ZOE and make gut health improvements.
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